Why wait for people to find your products when you can reach them directly on WhatsApp?
In this digital moment of shopping, people value convenience and most stores want as easy a connection as possible. Launching a website or joining a marketplace isn't the only way to sell handmade goods online.
With over 2 billion users, WhatsApp is a great way for handmade sellers to reach customers.
No matter if you own a tiny startup or a big corporation, it can be powerful to know how to sell using WhatsApp. By picking up that skill you can grow that sales front.
If you’ve ever wondered how you can sell handmade and luxury goods effectively on WhatsApp, this guide is for you.
In this article, we’ll show you how to leverage WhatsApp like a pro, using Vepaar, a platform designed to help businesses like yours manage everything from orders to customer relationships through WhatsApp.
Let’s dive in!
How To Sell Effectively On WhatsApp
You can sell handmade goods online on WhatsApp most effectively by leveraging its features to build more engaged relationships with prospects. The strategy below will help you succeed when you follow these steps:
1. Create a Professional Profile
Start by looking like a real business. Use a brand logo or a clear profile photo. Add your business name, a short description, and contact details. This shows you're serious and ready to sell handmade products online.
Update your WhatsApp status often—share offers, product updates, or behind-the-scenes moments. It shows you're active and easy to reach. This is a smart way to sell handmade goods online through WhatsApp.
2. Make Good Use of WhatsApp Business Features
WhatsApp Business has helpful tools made just for sellers. Here’s how you can use them to sell handmade goods on WhatsApp like a pro:
- Build Your Product Catalog: You can create a product catalog on WhatsApp Business. Customers can view items, check prices, and send their favorite products to you. With the Vepaar extension, you can add products to the cart and place orders for them. The order will show in the Vepaar backend under "Orders". This makes it easy to manage everything.
- Use Labels to Stay Organized: Use labels like “New Lead, “Order Placed, or “Follow Up” to keep track of your chats. This helps you stay organized and respond faster.
- Quick Replies Save Time: You can create quick replies for common answers to questions like “How much is this? or “Do you ship? This helps you reply quickly and saves time. It’s a great way to use WhatsApp to sell like a professional.
3. Be There for Your Customers
Your customers are more likely to buy when they see the value in your products. Using WhatsApp for eCommerce helps businesses engage directly with customers.
You can send helpful content, like how to use or care for your handmade and luxury products. Customers love exclusive deals or early access, so share offers with them ahead of time.
For example, if you're selling handmade goods or luxury products, this personalized approach becomes even more important. The uniqueness of these items can be highlighted through direct, one-on-one communication on WhatsApp, creating a stronger emotional connection with your customers.
Tip: But don’t overdo it. Keep things simple and friendly to make them feel valued and special.
4. Follow Up Like a Pro
When you connect with customers during your luxury product selling on WhatsApp, follow-ups are key. Imagine you message 100 people and only 10 replies what about the rest?
Follow up politely. Wait a few days and send a simple message like:
“Hey! Just checking in to see if you have any questions about our new products.”
It shows you care and keeps the conversation alive. It can turn a ‘maybe’ into a happy customer. Managing your business through WhatsApp for luxury brands is about building trust and staying connected.
This helps you grow stronger relationships and increase repeat sales when you’re selling handmade goods online.
5. Personalize Every Conversation
Selling on WhatsApp is all about talking, not pitching.
Use the person’s name. Talk about things they liked or asked about earlier.
Instead of saying,
“Hello! We have offers for you!”
Try:
“Hi, Harsh! I noticed you liked our handmade pink earrings. Do you want me to send a few more styles?
Little tweaks like this can make such a big difference. After all, people love to buy unique handmade items, and this extra attention could make all the difference in closing a sale.
Remember that when you sell handmade items online, it's essential to personalize your messaging and make it unique!
Benefits of Selling on WhatsApp
Businesses gain significant advantages by building strong relationships with prospects and customers on WhatsApp. Here are some of the key benefits.
- Cross-Border Communication: You can chat with customers wherever and whenever they are, no matter where they live. This is great when selling handmade goods online.
- Reduced Advertising Costs: You don’t need big ads. WhatsApp helps you talk to customers directly.
- Real-Time Sales Help: You can help customers today and make them want to buy sooner rather than later.
- Easy to Use: WhatsApp is simple. You can use features like boiler rooms and updates on sales performance to make it super easy to ring up sales.
- Higher Open Rates: WhatsApp messages are opened about 58% of the time, which means more people see your messages.
- Better Engagement: People enjoy chatting on WhatsApp, which keeps them interested in your business.
Why Use WhatsApp with Vepaar to Sell Products Online?
If you sell handmade goods or luxury products, you know your customers expect more than just a simple transaction. They want a smooth and personal shopping experience. WhatsApp and Vepaar work together to make this easy for you.
Here’s how it helps:
Set Up Your E-Commerce Store
No website? No problem. With Vepaar, you can set up an e-commerce store and share the store link on WhatsApp. Customers can browse and order their handmade products online directly from WhatsApp.
Easy Order Management
Forget switching between chats and spreadsheets. Vepaar has an app extension that makes it super easy to create orders straight from WhatsApp chats—getting things done quickly and cleanly.
Simple Inventory Management
No more guesswork or manual updates. Now, you can keep track of your stock in real-time. Vepaar makes it easy to see what’s available and what needs restocking, helping you sell handmade goods online smoothly.
Customer Management
Vepaar helps you remember your customers. You can tag VIPs, follow up on leads, and track every interaction—all in one place. This feature is vital when you use WhatsApp to sell like a professional and maintain strong relationships with customers.
Coupons & Offers
Create excitement with special offers and coupons. Share them instantly on WhatsApp with just a few taps to make your customers feel special. This is ideal for luxury products selling on WhatsApp and encouraging repeat business.
Reports & Analytics
Get simple, mobile-friendly reports with Vepaar. See which products are selling best and make smarter decisions on the go. Here's where you can sell handmade goods online, grow your business, and give your customers a terrific shopping experience that they'll love and rave about.
Success Stories: How Sellers Are Growing with Vepaar's CRM
Small business owners are using Vepaar to grow sales on WhatsApp without needing technical skills.
For example, Folla Shaddy, a jewelry brand, shared its Vepaar store link on WhatsApp. Customers browsed products easily and asked questions. Vepaar kept an eye on regular buyers, chased up leads, and then took care of all the order stuff too. This personal touch built trust and increased sales.
Amneh, the perfume brand, used WhatsApp to chat directly with customers and showcase items right from their Vepaar store. This made their business look polished and made customers feel safe buying there.
The key? Personal chats plus a clean online store. Vepaar keeps everything in one place, making it easy to use.
Setting up is quick. You don’t need to be a tech expert. Just focus on your products, and Vepaar takes care of the rest.
Bonus tips for boosting your WhatsApp sales efforts
Everything up to this point will help you learn how to sell on WhatsApp. Now that you've laid the groundwork, you need to refine your approach to shine and stand out.
- Listen to what people are craving for and then give them what they want.
- Build good relationships with your customers.
- Give them an offer they can’t refuse.
- Use the bandwagon effect (people tend to follow trends).
- Keep investing in advertising to grow your reach.
If you do all of these, with time and consistency, you will increase your sales on WhatsApp by 85%.
The Bottom Line
You don’t have to be a large enterprise to succeed in selling handmade products online. With the right strategy and tools, even small businesses can thrive. Like having that spark of genius in an Xmas fire, you also need a partner you know you can rely on who's got great skills to help you make that idea come alive.
If you’re just starting out or already selling crafts through WhatsApp, Vepaar can help you grow. It’s a great tool for anyone using WhatsApp for handmade sellers to manage orders, chat with customers, and boost sales.
Vepaar offers easy integration for Customer Relationship Management systems that smooth things out for salespeople, cutting down time spent on boring, day-to-day admin tasks. It lets us see what people say to each other in WhatsApp and that smooths out interaction with customer service, making things run more smoothly and faster too.
Take advantage of Vepaar’s features today. Start a free trial and begin selling more effectively on WhatsApp!
