Struggling to make HubSpot and WhatsApp work together?

BYRajvi Patel,


Struggling to make HubSpot and WhatsApp work together?

In today's interconnected world, businesses constantly seek innovative tools to boost productivity. Many businesses are using HubSpot and WhatsApp but the problems they face are not unknown anymore. Both the tools are widely used however there are a few challenges every business face while using both simultaneously.

Let’s discuss a few of them:

  • Customer executives constantly struggle to update HubSpot manually after each customer conversation on WhatsApp, leading to errors, gaps, duplication, and inefficiencies in data management.
  • One of the biggest myths is integration cannot happen without WhatsApp Business API.
  • Constant hopping between HubSpot and WhatsApp to manage contacts, tickets, and deals hence more time spent and fewer things done.

There are a few platforms in the market that address these problems by Integrating WhatsApp with HubSpot without WhatsApp Business API.

In this article, we'll explore the benefits of this integration and how it can help your communication efforts:

  1. The tools generally allow you to automatically sync your WhatsApp conversations with HubSpot right from WhatsApp web only, enabling easy retrieval of past conversations for analysis or compliance purposes. This saves a lot of time and effort from doing the manual data entry for the sales team members.
  2. You can also perform CRM Tasks like creating a deal, or a ticket and Attach customer messages to preserve the context all within WhatsApp web and keep your HubSpot in sync easily.
  3. Unlike the official Meta integration available on the HubSpot Marketplace, these tools do not require WhatsApp Business API

Here are a few leading platforms that provide this Integration:

1. Vepaar 

Vepaar - WhatsApp integration for HubSpot

Vepaar puts together HubSpot and WhatsApp to make customer communication at scale easier for sales and support teams.

Pros and Cons of Vepaar's


  • Initiate a conversation with any WhatsApp contact without saving their number.
  • Auto-sync your WhatsApp conversations with HubSpot.
  • Allows configuration of customized funnels on top of the HubSpot funnel.
  • Create reports of WhatsApp conversations in HubSpot.


  • Needs a few more features. However, the team is very responsive whenever a feature request is made.

*Cons based on reviews on the Chrome Store page, and other review websites like G2, Capterra, TrustRadius, and others.

2. Cooby

Cooby - WhatsApp integration for HubSpot

Cooby can help by syncing your WhatsApp chats with HubSpot. Cooby ensures that all your conversations from WhatsApp smoothly connect and appear in HubSpot, making things easy for you!

Pros and Cons of Cooby's


  • You can answer WhatsApp messages right from your HubSpot CRM.
  • The conversations can be managed through customized tags.


  • Setting up the integration can be difficult for first-time users; they often need assistance from experts to complete the process.
  • The support team is hard to get in touch with.

*Cons based on reviews on the Chrome Store page, and other review websites like G2, Capterra, TrustRadius, and others.

3. WhatHub

WhatHub - WhatsApp integration for HubSpot

WhatHub helps to integrate WhatsApp with HubSpot CRM platform which helps businesses handle chats and organize customer information.

Pros and Cons of WhatHub's


  • Perform CRM actions from WhatsApp.
  • Reply to WhatsApp messages from your HubSpot CRM.


  • Repeatedly, needs to refresh the tab to see the updated changes in the contact information.
  • People have complained about a lack of customer support and no training videos.

*Cons based on reviews on the Chrome Store page, and other review websites like G2, Capterra, TrustRadius, and others.

Cooby costs $90 or more, which makes it very expensive for small business owners. Vepaar and WhatHub are priced relatively moderate, so they're affordable. Out of the two, Vepaar has more features and provides a better experience.

In conclusion, the integration of HubSpot and WhatsApp offers businesses a powerful solution to overcome common communication and consolidation challenges. By centralizing communication channels, personalizing messaging, automating workflows, and leveraging data-driven insights, businesses can enhance customer engagement, drive growth, and achieve long-term success in today's competitive landscape.